“Having subscriptions on Instagram makes building a more intimate relationship with my followers and fans possible. I am so excited to nurture those connections and make a lasting impact that will help keep my work sustainable.”
Test run has started, Now Instagram creators can make monthly recurring revenue. In a Limited test with a handful of Creators can make money by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.
Followers can opt-in through a “subscribe” button on the creator’s profile.
Paying the monthly fee offers the following benefits to subscribers:
- Subscriber Lives: Creators can broadcast exclusive livestreams to subscribers only.
- Subscriber Stories: Creators can publish stories just for their subscribers.
- Subscriber Badges: When subscribers leave comments a badge will appear next to their name to let the creator, and other users, know they’re a loyal fan.
The subscription fee for now ranges from $0.99 to $99.99 per month , each creator can decide subscription amount.
Meanwhile, Instagram is also reportedly testing Stories redesign with vertical scrolling in its app.
Currently, only 10 US creators have gained access to the new feature, including @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.